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SERVICES MARKETING

A service-based economy! Services marketing concepts and strategies have developed in response to the tremendous growth of service industries, resulting in their increased importance to the world economies. As was noted in 2010, the service sector represented about 80 percent of total employment and at least 78 percent of the gross domestic product of the […]

Instructor GMN Academy Team
Updated January 10, 2024

About Course

A service-based economy!

Services marketing concepts and strategies have developed in response to the tremendous growth of service industries, resulting in their increased importance to the world economies. As was noted in 2010, the service sector represented about 80 percent of total employment and at least 78 percent of the gross domestic product of the African economy. Almost all of the absolute growth in numbers of jobs and the fastest growth rates in job formation are in service industries. Another notable indicator of the economic importance of services is that trade in services is growing worldwide. World-class providers of services such as Microsoft, Google, DSTV, MultiChoice, X (formerly TWITTER), Meta, MTN, Sheraton Hotels, UPS, together with many small service companies, are exporting information, knowledge, creativity, and technology that the world badly needs. There is a growing market for services and increasing dominance of services in economies worldwide, not just in Africa alone. The tremendous growth and economic contributions of the service sector have drawn increasing attention to the issues and problems of services sector industries worldwide.

 

Certificate
All GMN courses are easy to enrol, study, and complete. To successfully complete this Diploma course and become a GMN Academy Graduate, you need to achieve 75% or higher in each course assessment. Once you have completed this Diploma course, you have the option to acquire an official Diploma which is a great way to share your achievement with the world.

Your GMN Academy Diploma is/can:
Ideal for sharing with potential employers.
Be included in your CV, professional social media profiles and job applications.
An indication of your commitment to continuously learn, upskill & achieve high results.
An incentive for you to continue empowering yourself through lifelong learning.

GMN Academy offers 3 types of Diplomas for completed Diploma courses:
Digital Certificate: a downloadable Certificate in PDF format immediately available to you when you complete your purchase.

Certificate: a physical version of your officially branded and security-marked Certificate, posted to you at a shipping cost.

Framed Certificate: a physical version of your officially branded and security marked Certificate in a stylish frame, posted to you at a shipping cost.

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What Will You Learn?

  • CERTIFICATE
  • Certificates, Credentials, & Credits
  • GMN Academy Online equips learners with vital business knowledge, applicable skills, and resume-worthy accolades. Each program offers varying levels of certification—from undergraduate credit to a Credential of Competence. Explore what you can earn and the requirements for completing an GMNA Online program.
  • Credential of Competence
  • Prove your mastery of Services Marketing fundamentals
  • Earn by: completing the course requirement curriculum and passing the exam
  • Certificate of Completion
  • All paid GMNA Online courses, with the exception of Competence, grant a Certificate of Completion. While each program can be completed on your own schedule, there are weekly deadlines to ensure you’re progressing through the course in step with your peers and taking full advantage of all networking and social learning opportunities.
  • To earn a Certificate of Completion, you must complete all coursework in a thoughtful and timely manner, including meeting weekly deadlines, finishing assignments, offering feedback on others’ reflections, and contributing to conversations on the course platform.

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